Research it.
Understand the need. Challenge the assumption. Find out what is actually possible.
ABOUT / THE PERSON BEHIND THE WORKPERTH, WESTERN AUSTRALIA
I’M DAVE. I’M ALL IN.
A high bar.
A personal stake.
I want you to look back years from now and say, “I’m glad I chose Dave.”
Here’s my promise: I’ll do my damn best for your website, as if it were my own. If we’re looking after it on Overwatch or working to get it found, I’ll bring that same care, effort and attention to the ongoing work.
I won’t take your money for something I don’t believe in. I won’t build you something I wouldn’t buy myself. My name and reputation are in the work.
I’ve been in jobs where selling meant rolling a turd in glitter. I quit. I couldn’t keep asking people to believe in something I didn’t believe in myself. Now I build the things I actually want to sell: useful, considered work I’m proud to put my name on.
I’m easy to work with. Ask questions, have a laugh and tell me what matters. All I ask is trust and mutual respect. If a working relationship turns into constant conflict, I’ll step away. Life’s too short, and good work deserves better.
— DAVE
Here’s what that meansTHE SHOWCASE / A LITTLE EXTRA, ON PURPOSEThis is
This is
my Bugatti.
This website gets the bells and whistles. The moving artwork. The light, the reflections, the little details you discover as you explore. It’s where I open the taps and show you what I can do.
You might find it a bit over the top. Fair enough. You’re looking at a designer’s own playground: digital art, engineering and a healthy dose of “what if?” I want you to see the range, feel the possibilities and find something you didn’t expect.
And honestly? I love making this stuff. Watching an idea become something beautiful, alive and usable is a big part of why I do it.
Your website gets its own brief. Your audience, your goals, your budget. It might need quiet confidence, a beautifully simple journey or something that stops people in their tracks. I’ll bring the same care and imagination, with every feature earning its place.
01 / INTENT BEFORE INVOICEThe easiest sale
The easiest sale
isn’t always
the right answer.
I research before I recommend. I want to understand your business, the problem and the alternatives—not just find somewhere to put a product.
If your budget cannot realistically compete in a crowded search market, I’ll tell you. There may be a sensible opportunity in a few suburbs or a specific service. There may not. I won’t sell you page-one certainty and save the bad news for later.
I like doing things differently when there’s a good reason. I don’t like avoidable issues, so I put the thinking in before they become your problem. The details you didn’t know to ask about are part of my job.
My advice doesn’t stop at the screen. I also help trades and other small businesses think through real-world marketing: how you present yourself on the job, what your vehicle and signage say about you, how you follow up a quote and how you make it easy for happy customers to recommend you.
Your website is part of that picture. So are the photos you take of finished work, the reviews you earn and the impression you leave behind. Let’s make those things work together. Practical advice you can put to use, shaped around the work you actually want more of.
Make it right.
Build deliberately. Test the result. Fix the cause rather than decorate the symptom.
Stand behind it.
Be clear about the scope, the limits, the costs and who owns the next step.
02 / THE INTERNET IS FOR PEOPLEAccess isn’t
Access isn’t
an optional extra.
People with disabilities deserve to use the same websites as everyone else. That is reason enough to care.
I build accessibility into the work: meaningful structure, keyboard controls, readable content, useful labels and motion people can switch off. A beautiful site still needs to be usable. Accessibility takes testing and continued attention; it is not a badge I stick on at the end.
I also make room for help that isn’t about an invoice. Sometimes a client needs a diversion, a repair or a way out of a bad situation. When I can make a useful difference, I do. Fairness matters to me. So do sensible boundaries.
How this site approaches accessibility03 / CURIOSITY, PUT TO WORKSTUDY. BUILD. TEST. REPEAT.
QUALIFICATIONComputer science degree
QUALIFICATIONGraduate diploma in multimedia
AI brought
the spark back.
My passion is studying what’s possible—then making it work in the real world.
My background includes a computer science degree, a graduate diploma in multimedia and 20 years of experience. The last three years have been focused on AI and the systems growing around it.
AI renewed my passion for computer science. I’ve never been drawn to office politics or building a hierarchy of people to manage. I want to spend that energy understanding systems, solving problems and making useful things.
I build the products, then build the systems that help run the business around them. Less repetitive administration means more room to put skill where it matters—and a way to make serious technical care more accessible to smaller businesses.
I’ve run more than a million tests on one product alone. That is the kind of depth I’m prepared to go to. A large test count is not a promise of perfection; the point is to keep asking what could fail and doing the work to find out.
I sold the toys.
I backed the work.
My award-winning custom 4×4. My camper trailer. My custom Harley.
I sold them to buy the time to study these new ecosystems, understand what was becoming possible and build this properly.
This is not a side project waiting to see if it gets interesting. I’m already invested. My time, my resources, my name. One owner, with the freedom to hold the bar where I believe it belongs.
05 / THREE DISCIPLINES. ONE CONNECTED PURPOSE.Build it.
Build it.
Protect it.
Make it useful.
The agency, Website Rescues and AI Team Member complement each other. To a business using them together, they should feel like parts of one considered system.
The website introduces you. Security and recovery work help look after what you’ve built. AI systems can absorb repetitive work and make it easier to serve customers. Each part informs the others.
You don’t need all three just because I offer them. You need the parts that earn their place in your business.
06 / SOMETIMES I FLIP THE SALES PROCESSTry the thing.
Try the thing.
Not the promise.
I start by understanding where your team’s time goes. Are staff answering the same questions all day? Taking routine calls, booking appointments and passing messages around? That’s where an AI team member can earn its place.
Configured for your business, an AI team member can handle up to ten phone calls at once, answer routine enquiries, schedule meetings and transfer callers to staff. Valued clients can be routed to their usual contact within the company. The capacity, integrations and routing are agreed and tested for your setup.
The upside is giving your people their time back: more room to follow up opportunities, look after customers and do the work that actually brings in business. If I can’t see a worthwhile upside for you, I won’t offer it.
The real test? The person who used to be completely swamped is now asking, “What else can I take on?” That’s the difference I’m looking for: breathing room for your team, and time to do something useful with it.
When the fit is right, I put my own time and money into building your AI team member with you. We work through your calls, your processes and how you want customers looked after. Where the job needs it, I write custom systems specifically for your business. We refine it together, and when we’re both happy, the trial begins.
Start small. Divert calls for twenty minutes, then listen back to the recordings together. Check the answers, the tone and how she handled each situation. Happy with what you hear? Go a little longer. You get to build trust through actual experience. We agree how callers are informed about recording, who can access it and the human fallback before the trial starts.
If you come on board, you pay the agreed setup fee. That pays for the development and customisation I’ve already carried out in good faith. I fund that work upfront so you can try the real thing before committing; the setup fee and ongoing costs are explained before any work begins. The handshake is simple: if it does what we agreed and proves its value, you intend to keep it.
If I believe in what it can do for your business, I should be willing to back that belief. With my time. With my money. And by building your AI team member with you.
07 / BUILT FROM HEREPerth deserves
Perth deserves
more than leftovers.
We live in one of the world’s most isolated major cities. Too often, local businesses are expected to accept systems designed around somewhere else.
I design and test with Perth, Australia in mind—including response time, voice interactions and the experience customers actually get here. Infrastructure placement and performance matter to me. That infrastructure costs money, and usage varies from one business to another, so those costs need to be clear in the agreement.
The rules changed. You shouldn’t have to learn that the hard way. We design for the AI-era internet with as few exposed entry points as the job allows. The aim is to give the website a longer useful life and reduce avoidable maintenance and hardening costs—not promise it can never be compromised.
As the threats evolve, the way we build and look after your site evolves too. That means reviewing what is exposed, responding to relevant vulnerabilities and improving the design when a better approach becomes available.
I keep studying and improving the products behind the scenes as the sector changes: better capability, more useful automation and lower usage costs where possible. The aim is to make the systems better over time, with ongoing service and usage arrangements made explicit.
08 / A GOOD FIT GOES BOTH WAYSFAIR. DIRECT. MUTUAL.
Your business knowledge.
My technical judgement.
Trust in both directions.
I don’t need the most clients.
I want enough of the right ones
to do work I can stand behind.
You should question the advice. Ask me to explain it. Tell me when I’ve misunderstood your business. That makes the work better.
But hiring a mechanic and then asking them to stand aside while you do the repair defeats the point. The same applies here. If you want to dictate technical decisions while asking me to take responsibility for the outcome, we’re probably not a fit.
I’m fair, direct and willing to help. I’m also protective of the standards that make the work worthwhile. We agree the goal together, then give each other room to bring the expertise we were hired for.
Let’s see
if it fits.
No performance. No pressure. A proper conversation about what your business actually needs.